Manny Stul of Moose Enterprise from Australia Named EY World Entrepreneur Of The Year 2016

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Manny Stul of Moose Enterprise from Australia named EY World Entrepreneur Of The Year 2016

Monaco, 11 June 2016. Manny Stul, Chairman and Co-CEO of Melbourne-based toy company Moose Enterprise, was this evening named EY World Entrepreneur Of The Year 2016 at an awards ceremony held in Monaco’s Salle des Etoiles. Manny was picked from among the 55 country winners from 50 countries vying for the title. 

Manny Stul took over Moose in 2000, then an Australian toy company with 10 employees, having already founded and built Skansen Giftware, which listed on the Australian Stock Exchange in 1993. In his 16 years running Moose, Manny has increased sales by 7,200% and built a global business that is now the fourth largest toy company in Australia and, by sales, the sixth-largest in the US. Moose sells its toys, including the well-known Shopkins characters and Little Live Pets, in more than 80 countries. 

Manny Stul, Moose Enterprise 

Manny Stul has been described as “a quintessential entrepreneur” due to his tenacity and ability to take a business from the brink of disaster to the highest ranks of the industry. Last year, his company’s popular Shopkins characters became “Girl Toy of the Year” at the Toy Industry Association’s Toy of the Year Awards in the US. 

His first foray into the world of entrepreneurship was in 1974. The child of Polish refugee parents, Manny worked in construction in northwest Australia before starting his first business, a gift company called Skansen. Innovating and changing constantly to adapt to the market’s requirements, Manny expanded Skansen into one of the biggest gift companies in Australia and listed it on the Australian Stock Exchange in 1993. “I had no guidance from mentors and entered the business space with no experience,” he recalled. “Every decision and opportunity helped shape my skills and showed me in practical terms how to run a successful business.”

Moose, the company he took control of in 2000, went through very rough times in 2007 after a product recall. “Everyone said it was impossible to survive the recall, yet we pulled through,” Manny said. “Although faced with huge reputational and financial challenges, I refused to be distracted, and over a 12-week period negotiated agreements with local and international governments and trading partners, allowing the business to survive and thrive.”

Through the Moose Foundation, Moose Enterprise strives to extend its mission of making children happy in the wider community through philanthropic initiatives that positively make a difference to the lives and well-being of less fortunate children.

Manny shares the company’s leadership and ownership with wife and Moose director, Jacqui Tobias and step-son Paul Solomon, his Co-CEO.


A full press release is available to download.

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